BADM 310 Principles of Marketing
Marketing Plan Outline
Overviews of Industries
Reference Books:
Encyclopedia of Products & Industries - Manufacturing - online
Includes sections on the Market, competitors, supply chain, distribution channels, key users. current trends and a bibliography of articles and industry websites.
Encyclopedia of American Industries
Ref HC102.E53 2008 v. 1-2 and online.
Encyclopedia of Emerging Industries
Ref HD2324 .E527 2007 and online
American Generations: Who They Are and How They Live
Re fHC110 .C6 M545 2005
Encyclopedia of Global Industries
Ref HD2324 .E528 2007 and online.
Market Share Reporter Ref HF5410 .M35...
Statistical Abstracts of the United States
Ref HA202 .S83... and online.Databases - Useful for this assignment
Business Source Complete - Search for an industry and then click on the the Industry Profiles link on the left. Or, you can search for a product and limit the search to trade journals.
MarketResearch.com Academic - On the first page you will find links to some of their New Market Research Reports.
Mergent Industry Reports are available if you search SC=MIRAUS and (the name of the industry your need).
Or, you can click the Industry link next to the "Select Factiva Intelligent Indexing" and click on one of the 30 broad industries. If you then do a search for a company or a product the articles retrieved will be about both your company and it's industry.
Environment
Standard & Poor's Industry Surveys Ref HC106.6 .S74...
Provides "Current Environment" sections for 5 broad industries.
Encyclopedia of American Industries
Ref HC102.E53 2008 v. 1-2 and online.
Encyclopedia of Emerging Industries
Ref HD2324 .E527 2007 and online.
Target Market
MarketResearch.com Academic - Click on Demographics for reports on various demographic groups, or search for a group such as "college age."
Encyclopedia of Products & Industries - Manufacturing - online
Sometimes includes a section target markets.
Census Bureau:
American FactFinder - some of their Fact Sheets will have data from the 2006 or possibly the 2007 American Community Survey
State and County QuickFacts - also includes data for some cities.
National Population Projections - 2010-2050
Competition
LexisNexis Academic - Once you have discovered one or more possible competitors for your product, you can search for them in this database and then follow the links to Hoover's Company Records - In-depth Records on the Snapshot page.
Encyclopedia of Products & Industries - Manufacturing - online
Includes a sections -on the largest competitors.Demand
Encyclopedia of Products & Industries - Manufacturing - online
Includes sections on current trends.
Standard & Poor's Industry Surveys: Monthly Investment Review - Periodicals
Statistical Abstract of the United States - Search for "consumer expenditures."
Marketing Mix
Encyclopedia of Products & Industries - Manufacturing - online
Includes sections on distribution and supply chain.
Questions? Contact Reference Librarian